Tuesday, June 4, 2013

Why you need an online presence and how to get it fast

Business today has come out of stores and spilled all over the internet. Bookstores, gift shops, even grandma’s pastries have an online presence. And for good measure too. With a vast and growing community of internet users, there’s nothing like a neat and attractive website to reaffirm your space and drive home the customers. Studies have shown that small businesses with websites are likely to attract 57% more customers. And we’re not even counting in eCommerce yet. Sooner or later, there probably will come a time when most physical stores are outdated, and shopping only happens through your internet connection. So with that much of a buzz over websites, its time, you got one too.







But how?
Option 1, you could hire a professional. Get yourself a nice, classy, sleek website. But hey, that means paying up a truckload, and you’re a small business. Not a particularly viable option there. So here’s an alternative. A website builder. Website builders, if used well, can become a fast, easy and inexpensive way to get yourself up on the internet. A website builder essentially provides all the tools you need to build a website. Everything is made simple, and drag and drop is the keyword. You can pick from millions of website design templates, and customize them to suit your needs. Add images and graphics, write up a few product descriptions, and presto, you’re all set.

Considerations to be kept in mind when choosing a website builder: 

Design, design
Website design is super important. This is the face of your business, and the first impression is often the last. So you need to choose a website builder that offers designs to suit your needs. If you’re a party planner, your website needs to be fun and colourful. If you’re a finance consultant, your website design must reflect the same and be extremely professional in the layout and design part. In a nutshell, the design has to reflect the essence of your business.

Simplicity
You do not need to be a web designer. You need things simple. WYSIWYG(What you see is what you get) is buzzword. So choose an interface that reflects this. You want something that can do lots of drag and drop, icons and push buttons. Most of them also offer great menus to choose from, and the result is beautiful! They provide simple tools to create simple to use, outstanding websites as a foundation of online communication with your users.

Ecommerce?
Well if you can deliver your product, you probably want to do business online. And that means your website builder needs to have a strong ecommerce support mechanism. Setting up the portal should be easy for you, and shopping should be fun for your customers. Most current website builders come with complete ecommerce support.

Website builders can make going online fast, easy and fun. Go ahead, play around and explore your options. With all the help that website builders give you, there’s no point waiting. Get a website, make your online presence felt, and push your sales through the roof!

To know more visit @ http://www.bigrock.in/website-builder.php

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